Brand messaging for PitchBook’s Seattle Kraken partnership
PitchBook’s partnership with
the Seattle Kraken 🏒
In 2020, PitchBook announced its partnership with the Seattle Kraken, the NHL’s newest expansion team, and Climate Pledge Arena.
Through the partnership, PitchBook grows awareness for its offerings locally and nationally, sheds light on the relationship between the private markets and pro sports, hosts client- and employee events at The PitchBook Suite, and more.
Before the team’s 2021 inaugural season, PitchBook launched a takeover of the Kraken’s homepage. Home games have averaged 17,000+ attendees since! During that time, I’ve developed brand messaging to support various activations within the arena, its exterior concourse, and the larger Seattle Center campus.
A selection of creative assets are below. ⬇️
Creative for Seattle Kraken’s 2023-24 season
PitchBook’s Winformation Wall
at Climate Pledge Arena
What’s the Winformation Wall?
The PitchBook Suites at CPA are home to one of the world’s largest flip disc displays—we call it the “Winformation Wall”.
The Winformation Wall highlights event-specific capital market data and insights from the PitchBook Platform and spotlights game day stats with:
98,000 individual flip-discs
30 disc flips per second
35-feet of 7’ wall space
1 ton of total display weight
I’ve written custom copy for the the Winformation Wall for a variety of special events, including the Women’s Hockey Rivalry Series game between the US and Canada (November 22, 2022), WWE Fright Night Smackdown (November 11, 2022), and the Rain City Showcase game between the Clippers and Trail Blazers (October 3, 2022).
Winformation Wall highlight: Celebrating basketball legend Sue Bird’s incredible career 🏀
In celebration of Sue Bird’s final season with the Seattle Storm, I got to write the message that scrolled across the Win Wall during the last two home games of her illustrious, 20-season career with the WNBA (September 4-6, 2022).
Our “10 for No. 10” display, an approach I pitched, highlighted ten of Bird’s athletic and private market milestones alongside her long-worn jersey number. Did you know she’s a VC investor and co-founder? Now you do!
This one felt special. Volume up to hear that awesome disc-flippy sound.
